Why I use Mailchimp, and why you should too

For five days (from January 5-9) Staffhacker contributor Brian Sun is going to tell you why he uses Mailchimp (and why you should too), show you how to write your first email, and give you tips on how to write effective newsletters and get more subscribers.

I’m a campus minister with a secret love for really cool companies. When I was researching which email marketing company to use for my prayer letters I perused the first 10 pages of Google results for “email marketing” and checked out all of them. One stuck out from the rest.

After reading their copy, analyzing their pricing plans, and enjoying their general geekiness, I decided on Mailchimp. And I think you should, too. Here’s why:

Mailchimp is free.

You can have up to 1,000 people on your subscriber list AND send 6,000 emails a month. Free.

The best part about this is you can try out their service with zero financial commitment. This makes Mailchimp different from nearly every other email marketing service.

Mailchimp is funny.

Laughing randomly at Mailchimp’s monkeyness brings joy to your heart. Their monkey in the corner says hilarious things every time I log in–like “Brian, I’ll be back for bananas” and “Brian, I really need to work on my sense of balance.”

Mailchimp is easy.

I am not a designer. Or a developer. But I can click a mouse, type words on a keyboard, and choose a template I think is pretty. That’s enough for Mailchimp. Really.

Signing up for an account takes like 9 second, too. Create an account over at Mailchimp.

Tomorrow Brian will walk us through creating your first email in Mailchimp.

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