Tag Archives: facebook

Facebook Promoted Posts: Buy a larger audience

Today Facebook started rolling out a new featured called promoted posts, a combination of advertising and the news feed. If you’re looking to optimize your news feed or find a better place to spend your advertising money, promoted posts allow you to push any status update to a greater percentage of your users (with a…   Read more

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Promoting Your External Event On Facebook

We’ve mentioned this before, but the Facebook News Feed is key to getting students to interact with your Facebook page, updates, and events. There are a few keys to helping a particular event gain weight in people’s News Feeds, including user interactions and multiple people posting it. Brian Barela from MediaforMinistry recorded a short video…   Read more

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Tracking Your Facebook Fan Page Interactions with Facebook Insights

Watching the number of fans of your Facebook page waver up and down can often be frustrating–especially when you don’t know what caused the change. Was it that controversial post on money? Or are you just posting too frequently? Thankfully, Facebook has provided you with a tool to learn more about how your users interact…   Read more

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Get a Custom URL for your Facebook page

Just like you can set a custom (“vanity”) username for your own Facebook profile, you can also set one for your ministry/group’s Facebook Page. You set it at the same place, http://facebook.com/username, so be careful when you’re setting it–you don’t want set your personal page to your ministry’s vanity URL by accident. Media for Ministry…   Read more

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How to Optimize Your Use of the Facebook News Feed

(Part 3 of a 5-part series: What I Learned From the Industry Experts on Using Facebook Well: An Interview with Michelle Widman of Brandglue) A few weeks ago Michelle Widman, the Project/Community Manager at Brandglue.com, agreed to sit for a phone interview with me. Brandglue is a social media firm that call themselves the “News Feed Optimization Agency”,…   Read more

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The Basics of Using Facebook Well

(Part 2 of a 5-part series: What I Learned From the Industry Experts on Using Facebook Well: An Interview with Michelle Widman of Brandglue) A few weeks ago Michelle Widman, the Project/Community Manager at Brandglue.com, agreed to sit for a phone interview with me. Brandglue is a social media firm that call themselves the “News Feed Optimization Agency”,…   Read more

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Using Social Media to Reach Donors

(Part 1 of a 5-part series: What I Learned From the Industry Experts on Using Facebook Well: An Interview with Michelle Widman of Brandglue) A few weeks ago Michelle Widman, the Project/Community Manager at Brandglue.com, agreed to sit for a phone interview with me. Brandglue is a social media firm that call themselves the “News Feed…   Read more

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Facebook Groups: More Powerful Than Before

We’ve written before about the differences between Groups and Pages, but in our last post we only gave a quick mention of that seemingly age-old debate. Facebook’s Groups have undergone some massive changes in the last few months, and ministries considering the switch to Pages have often raised some very legitimate concerns with the limitations…   Read more

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Convincing Reasons to Use Social Media: 400 million reasons to use Facebook

As crazy as it may seem, many campus ministries still haven’t created their first Facebook page. Yesterday Steve Tamayo shared with us One Convincing Reason to Use Social Media, and a few weeks ago we wrote about Creating a Facebook page for Your Ministry. But why Facebook? Mediaforministry has some thoughts about why: In case…   Read more

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One Convincing Reason to Use Social Media

It seems the biggest question surrounding Twitter (at least, from non-users) is consistently the same: “Why should I even use it?” It’s a fair question, considering the amount of time and effort learning new technologies can require. We should put that same question to every new technology, trick, toy, and web site. “What benefit can…   Read more

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