Many ministry staff send a monthly direct mail letter updating those who support your ministry through financial support or prayer. Here are four ways to improve the letter so your readers will know more about you and your ministry, 1. Make is Scannable How long would you estimate your readers spend reading your letter? Now… Read more
Images create interest and capture attention in emails but adding too many or making them too large can limit their effectiveness. Be sure to keep your images small- to medium-sized (under 500px wide, and 300px tall). Internet service providers do not like large images since they cannot determine what kind of content is on the… Read more
It seems social media and fundraising is the topic du jour (did I use that right? If not, don’t judge me), so we’re pretty lucky to have the slides from an entire 2-hour presentation delivered by Brian Barela about Social Media and Ministry Partner Development (or MPD, the phrase Crusade Cru uses to describe the process… Read more
InterVarsity, the organization I work for, has a web site full of extremely valuable resources, primarily in the form of articles. However, there are a few sections of the site that haven’t upgrade to the organization’s new web site design, and the articles there are formatted painfully poorly. It’s formatted so poorly, in fact, that… Read more
Any time you have constituents in your work, you’ll do a better job if you can put yourself in their shoes. Working with college students? It helps to think like a college student–or, at least, understand how they think. Similarly, how can you be a good fundraiser if you don’t know what it’s like to be… Read more
Matt Stauffer - Editor
Brian Barela, Brian Chang, Gordon Govier, Micheal Hickerson, Adam Jeske, Barney Lin, Berry Long, Dave Paladino, Brian Sun, Steve Tamayo